I’ve been very hesitant to write this review. Lime Crime as a company has a continuously bad rep – yet, as you’ll soon see from some Lime Crime swatches, the products are absolutely beautiful which is exactly what prompted my purchase. The most recent Lime Crime scandal (yes, there’s been a long line of scams) is so awful that I feel obligated, as someone with a public forum of sorts, to share with you my experience.

I stumbled across Lime Crime via Instagram in fall 2014. I was immediately drawn in by their uniqueness, I’m also a sucker for ‘the little guy’. I couldn’t wait to get my hands on some of their Velvetines (a line of relatively unique-in-shades cream lip stains).

Lime Crime Velvetines_2

But before I could make a purchase I had to wait nearly 2 months for the above shades to restock. When Lime Crime finally restocked most items in January, the site proved to be a nightmare. I spent about 6 hours total (embarrassing, really, but I was hell-bent on getting these shades that I could not seem to find ‘dupes’ for elsewhere) attempting to place my order but the site repeatedly crashed. Yet in time my purchase processed and all things considered the items arrived in a timely fashion. In light of this epic inconvenience, Lime Crime’s social networks were littered with complaints however they did not put out an apology until nearly 2 days later.

Lime Crime Velvetines Swatches­_2

Yet when the products arrived I was able to set aside my frustration – aren’t these shades just lovely? On the left is Wicked, a deep burgundy, in the middle is Salem, a rich chocolate brown and on the right is Cashmere, a greige or grey-beige. The products apply smoothly, are heavily pigmented and have ultimate staying power. My enjoyment, however, was to be short-lived – I received an email from Lime Crime February 26th that stated the following:

Dear Lime Crime Customer,

If you’ve received this email, it means you’ve shopped on between October 4, 2014 and February 15, 2015. We regret to inform you that our website was subject to a hacker attack during this timeframe, and some customer data may have been compromised. We’ve received reports of customers who incurred fraudulent charges as a result of this hacker attack. We are sincerely sorry for any concern and frustration this may have caused. In addition to this correspondence, we have mailed physical letters to all affected customers.”

And the very next day my credit card incurred a $1,900 fraudulent balance transfer.

Fortunately, I was able to quickly clear things with my bank however it is expected to take up to 2 months for the issue to be fully resolved. Additionally, as a victim of identity theft, I’ve had to set up a fraud alert with TransUnion and Equixfax meaning that for the next 6 years every time I apply for credit I can expect to receive a call prompting me to verify my information. Certainly I’m one of hundreds – possibly thousands – of people impacted by this scandal.

Many people, including big-name MUAs, are openly boycotting the company and it’s gotten so bad that both Lime Crime and Lime Crime founder/CEO Doe Deere (who has a reputation for being a scam artist herself) have made their Instagram accounts private. Lime Crime’s Twitter and Facebook pages have also almost gone ‘ghost’.

Of course, you’re welcome to form your own opinion but here’s why I will absolutely never purchase from Lime Crime again:

  •  Stock issues
  • Poor customer service
  • Lack of transparency
  • A scandalous history & a straight-up-sketchy CEO (read more on Oh Dear, Doe Deere!)

Well, the company is called Lime Crime after all. What’s been your experience with Lime Crime? Dish the dirt, let’s #BoycottLimeCrime!


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  1. That’s horrible! I love your blog and when I support companies esp new ones that I haven’t tried before, I try to follow my checklist that goes
    -body positive
    -animal friendly
    -pro girl culture

    So when I hear about things like this, it makes me want to get to the bottom of it. The colors are truly gorgeous and I want to feel I’m supporting girl culture by supporting women owned companies because there are so many , and I mean just countless fantastic women owned companies and I want there to be more.

    But consumer relations are so important and it goes beyond poor business to downright scammy when a company is nonchalant about fraud. Usually when fraud happens to people at the insecurity of a company’s payment system, they are very quick to fix it with a refund. I’m glad you were able to fix it with your bank. I would have had a panic attack and become really depressed if that much money were stolen from me 😿

    1. Hey Angela, thanks so much for your kind words – I couldn’t agree more with what you said! Your blog is lovely, thanks for sharing your link!

    1. Like I said you’re welcome to form your own opinion but with their history I wouldn’t chance it, it’s not worth the headache. There are so many other legit cosmetics companies that deserve your hard earned dollars more than Lime Crime ever will!

  2. I have quite a few Lime Crime items, I just can’t resist. Luckily when I placed an order I used PayPal so I wasn’t defrauded in any way. From what I heard, the company knew their secure server was out of date. Who knows!

  3. Those products look great! Love the colors of Wicked and Cashmere. Too bad the company is having some issues. I always wanted to get a Lime Crime lipstick, but I guess I’ll stick with my trusty MAC ones! 🙂

    1. I know the colours are fabulous! But I’ve found comparable colours for Wicked (Kat Von D Everlasting Liquid Lipstick in Vampira & Anastasia Beverly Hills Liquid Lipstick in Vamp) and for Cashmere (ColourPop Cosmetics will soon be releasing a lipstick called Tootsi that is very similar to Cashmere and a fraction of the price). I love MAC too – they also has just about every colour imaginable and they’re a legit company!

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